New slides and continuing narrative

Yesterday and today i worked on continuing my narrative further, by discussing the beer and food options available. I added motions and adjusted directions for each of the components to create a successful visual flow throughout the parallax. I want the different elements to move about the page to emphasise the eccentric and dynamic nature of Goldings.

New slide- Godzilla and flames

Today i started work on my next slide, which i decided to make Godzilla roaring flames. The flames are hand drawn and the Godzilla image, found on the internet. I then tweaked the colour balance and saturation levels on Photoshop. I made the flame into a Photoshop button, so when you hover the mouse over it, the narrative unfolds more and gives the viewer more information. 

Even though i feel this is an effective component to my parallax design, it needs to be tweaked more. Throughout the overall layout and composition i need to alter and perfect my imagery, as well as adding more colour and eccentric elements/imagery. I need to consider how i want to speak to my audience, and how Golding's would want to be portrayed to the general public.

Feedback and further refinements

Today In class i showed my stage in the process to my tutors. I was told that my 'hidden' effect was a technique i should keep on my parallax website. However the buttons and image afterwards don't reflect the bars vibe, as the colours are dull and dark which contradicts 'Goldings' vibrant and dynamic aesthetic. I also discussed my narrative, and concluded that the most effective idea was telling the story of how 'Goldings' came about/the history of the place. I was advised to make the compositions more expressive and eccentric by adding more hand drawn illustrations and potentially random elements such as Godzilla or B Grade/Dive bar style imagery.

I further refined my concept by adding the Creature from the Black Lagoon, hand drawn waves and flags which run over top of the quote "based on American Dive bars". Further information is then added. I also edited the "hidden" element by adding skiis and enlarging the other images, to eliminate negative space. Through doing this i am amping up the eccentricity and dynamic nature of 'Goldings' effectively. To keep progressing, i will need to keep editing my slides, tell the narrative in an interesting way throughout the parallax and keep contrasting hand drawn and found relevant imagery.

Introduction to Muse and Narrative ideas

Today in class we had two in-depth tutorials on Adobe Muse to begin our parallax websites. We focused on basic skills such as how to set up the page, place images, photoshop files and how to create a photoshop button. We then moved on to the more complicated parallax scrolling and how to create various effects.

In between tutorials we were able to discuss our narrative ideas and practise the techniques we learnt from the tutorial. I decided i want to focus on Goldings Free Dive as the subject of my website, as it has more character than the other locations in my brochure. I couldn't decide whether to make my narrative about Dive Bars in America and how that influenced the look and feel of Goldings, or to tell the story of how Goldings came about.

I began creating my parallax using the various tools i learnt in class today. Although i am pleased with the technical results, my narrative is not strong enough and needs to be refined further. As it is the weakest component to my design.

Final

My final is now finished and ready to handin. I am pleased with my results asides from a few type issues. 

digi output bureau and critique

I researched digi output bureaus and came to the conclusion that The Big Picture would be the best bet. They told me to format my brochure in a single page pdf with a 3-5mm bleed. I created the bleed on Indesign, and when my final brochure is complete i will make into a pdf.

We had a critique, and i realised that i needed to alter a number of things on my brochure, including type and utilising grid. These elements will result in a better composition overall for my booklet.

Critique and mock up booklet

Today in class we had a critique of our mock up brochure. I found this critique extremely productive, and i feel like I'm in a steady direction of what I'm doing. It was interesting as well seeing what everyone else had done. To get a good idea of the stage we're at.