Tuesday, 29 April 2014

Feedback and further refinements

Today In class i showed my stage in the process to my tutors. I was told that my 'hidden' effect was a technique i should keep on my parallax website. However the buttons and image afterwards don't reflect the bars vibe, as the colours are dull and dark which contradicts 'Goldings' vibrant and dynamic aesthetic. I also discussed my narrative, and concluded that the most effective idea was telling the story of how 'Goldings' came about/the history of the place. I was advised to make the compositions more expressive and eccentric by adding more hand drawn illustrations and potentially random elements such as Godzilla or B Grade/Dive bar style imagery.

I further refined my concept by adding the Creature from the Black Lagoon, hand drawn waves and flags which run over top of the quote "based on American Dive bars". Further information is then added. I also edited the "hidden" element by adding skiis and enlarging the other images, to eliminate negative space. Through doing this i am amping up the eccentricity and dynamic nature of 'Goldings' effectively. To keep progressing, i will need to keep editing my slides, tell the narrative in an interesting way throughout the parallax and keep contrasting hand drawn and found relevant imagery.





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